Betty Crocker (I Miss You)
Salt-dough, pins,ribbon, dolls eyes, polystyrene, colouring, paint, synthetic hair
22 x 34 x34cm plinth 130 x 24 x 24 cm
Baldock doesn’t begin each work with a preconceived idea about its final form; his sculptures are developed through their material manipulation, with the initial workings of the dough suggesting a possible character for embellishment. Betty Crocker (I Miss You) is an homage to the world’s favourite baker. Far from the many glamorous housewife faces the brand has presented over the years, Baldock’s rendition of the fabled Mrs. Crocker is by far more hilariously apt: an aging and cracking bulwark of a woman, with make-up literally caked on with icing-piped decoration, she’s the manifestation of one of her own easy-mix recipes that never quite look as good in real life as they do on the box.