GaleriaCallejera
2004
GaleriaCallejera
2004
GaleriaCallejera
2004
Galeria Callejera (Street Gallery) is a mobile and multidisciplinary Chilean art gallery within a small trailer, created by Pablo Rojas Schwartz for his final Bachelor of Art degree show in 2004. The idea was to present emerging artists in his trailer, which changes locations regularly. The most noteworthy locations where the gallery so far stood have been in front of the Museo Nacional de Bellas Artes Museum and the Centro Arte Alameda in Santiago. In addition to exhibiting traditional mediums such as sculpture and painting, the trailer is equipped with a generator which allows it to present multimedia artworks such as sound works or videos for several hours in a row.
The gallery offers improved visibility for the artists exhibited, as the trailer travels around the city. Furthermore, it represents a new medium of distribution, where visitors do not have to step into a museum or a gallery in order to see art but can do this for free directly from the street and other public places. Last but not least, it is a place for encounters and discussions between viewers and artists allowing for a more accessible and more direct way to see art and creating an innovative relationship between visitors, artworks and exhibition space.
Several artists have already dealt with questions of mobility and displacement in their work. In 1977 for instance, Michael Asher inaugurated a traveling trailer as an artwork, whose location changes on a weekly basis during the three months long exhibition of Skulptur Projekte Münster, which takes place every ten years. Thirty years later, the photographs of the trailer's location have proved to be an excellent documentation of Münster's history as it would regularly appear in streets or in front of buildings that no longer exist.
If Asher's trailer is an artwork as such, the strength of Galleria Callejera is to be an art platform as well as a place for exchange. Their blog, which features other performances and videos, shows that the gallery is still actively running in Santiago de Chile and is planning to travel and present emerging artists across Latin America in 2010.
To see more of his work registered on Saatchi Online click here
Victoria Chaine Mendrzyk
Victoria Chaine Mendrzyk graduated with an MA Curating Contemporary Art from the Royal College of Art, a BA in Fine Art and History of Art from Goldsmiths College, University of London and a BA in Philosophy from University of Paris X, Nanterre. She has worked for Beaux-Arts Magazine, the Grand-Palais and at the Maison Rouge in Paris, at Sundaram Tagore Gallery in New-York, at Documenta 12 in Kassel and at Deichtorhallen in Hamburg. She is also an international correspondent for Art India Magazine.
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