Fried Contemporary specialises in contemporary South African art. The objectives of the gallery’s programme of exhibitiona are to define key moments in the development of contemporary art in South Africa and Pretoria and surrounding areas in particular.
The gallery is guided by the conviction that contemporary art is a vital social force that extends beyond the art world into the broader culture. Our intention is to engage diverse audiences ranging from arts professionals to those less familiar with contemporary art. The criteria of quality, relevance and concept are sustained in art exhibitions and promotions, and an educational function is maintained by way of walkabouts, short courses and workshops in art-related aspects. The gallery facilitates sound art investment through the exhibition, sourcing and commissioning of artworks. Exhibitions as well as the gallery's website provide an information database for use by art scholars, collectors and the public.