The history of the oldest contemporary art gallery in São Paulo, Galeria Luisa Strina, is mixed with the professional career path of Luisa Strina herself. In 1970 Luisa began as an art dealer for friends and artists such as Wesley Duke Lee, Fajardo, Baravelli, Jose Resende and Babinski. In 1974 she opened Galeria Luisa Strina on the site that was Baravelli´s studio, already with a well defined strategy: to show the work of national and international artists, both here in Brazil and abroad. And so, in the same year the gallery opened, she brought the work of American pop artists, Roy Lichstenstein, James Rosenquist, Jim Dine and Andy Warhol, for the first time to Brazil. Luisa Strina introduced diverse exponents of the new generation into the market, such as Leonilson, Cildo Meireles, Tunga, Antonio Dias and Edgard de Souza. The gallery underwent a refurbishment in 2002, opening even more space for the visual arts.