| Description: | In this series called ‘Deodorants Games’, each photograph takes its’ title from car air fresheners found on the market. The fragrance notion is not just connected to the world of smells and the deodorant industry, but to the subjective idea of generating our own value as a brand. Deodorants, by serving to project to others a personal desire according to a reflexive idea of oneself, are a constitutive form of good which one could consider part of our self-branding.
Within Deodorants Games, the object-sculptures I create are haunted by the idea of possible being. The analogies of body parts in these objects symbolize the fetish, which posits rather the absence of the body. |
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