Antonio MarguetBorn in Spain. Lives in: London
London College of Communication
I’m fascinated with the excess of subjectivity and self-absorption in our internet age. It is the existentially seductive nature of being projected as a commodity beyond the power of the rational gaze that interests me.
My work is photography-based, and although I create ‘object-sculptures’ it is only the image that lasts as the end result. My photographs are concerned with the creation of myth or fetish around an object without the object really existing physically: unlike digital simulations, I show the reality of their materiality but give them a moment of virtuality, which is connected to how we mirror ourselves through the fictional narratives we build in relation to online social media.
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Work of art I would like to makeI would like to take these as an opportunity to carry on interpreting and provoking ways in which notions of self-absorption connect to that sense of projecting ourself into an abstract sphere of seduction and self-consumption.
If in my previous project, ‘Deodorant Games’, I was creating a sense of sacredness which was connected to the idea of self as fetish, and so I approached it by creating ‘hermetic’ sculptures ready for veneration and ritual. Now, I will elaborate more a narrative sense around the complexities and risks of selfhood as a DIY commodity. The way I would like to approach that, is by articulating more the space within the photograph with the use of modular elements taken from architecture, as open structure of abstraction that will refer to aspects of repeatability and multiplicity similar to those followed by the reflective logic of narcissism. My intention is to relate to a kind of psychic space: a fictional space reflecting on the fantasies built around the ‘self’ as part of our everyday routines in our creative era of consumers.
What I aspire to achieve through my work is to pull the viewer into a game of everyday life scenarios, caught between the sphere of reality and virtuality. My point is to reflect on the potency of deception and deceiving oneself and the impossibility of fulfilling desire with its’ inevitable trap. |
My Artworks (6)
Click on the images to enlarge
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